One connected path to care.
↗Entity architecture, reusable location pages and measurement connecting discovery to patient actions.
Data. Design. Engineering. Growth.A portfolio of questions, systems & things built.
Make sense.
Make progress.
I’m Mitch Miller. I turn complex questions into useful digital experiences—connecting data science, design and engineering with search and growth.
Explore the work ↘
MITCHELL MILLEREnterprise experience. Independent curiosity.
From global commerce and healthcare infrastructure to small-business growth and independent products.
AppleStanford Health CareDignity HealthSFC Surf School
01 / Selected work
Different scales.
The same commitment.
Understand the problem. Connect the people and the data. Build something useful enough to make a difference.
Search at enterprise scale.
Seasonal demand, international architecture and engineering alignment across the Americas.
01Discover.
02Choose care.
03Manage care.
Start with the patient’s needs.
Paid and organic search, measurement and cross-functional work for clinical services and MyHealth.
ACTUAL PUBLIC SURF-MAP INTERFACEMake local knowledge useful.
Search-led content, a geographically grounded surf explorer and a repeatable approach to digital growth.
Representative work · existing approved portfolio and career recordsEnterprise programs + hands-on implementation
02 / Interactive lab
Good questions
deserve a
working model.
Data, patterns and practical tools. Open a note below to see the thinking behind three existing lab experiments.
↗EXPERIMENT
OBSERVE
REFINE
OBSERVE
REFINE
01Destination intentA query, a location and a clearer opportunity.
A search for “surf lessons Waikīkī” expresses interest in that destination even when the searcher is somewhere else. The tool separates current location from the place a person wants to visit.
QUERY → CONTEXT → ORGANIC + LOCAL STRATEGY
02Evidence & growthKeep the baseline beside the headline.
Compare raw counts, percentage change and the measurement window. The existing experiment uses SFC’s recorded 5 → 54 Search clicks, with a separate editable demonstration.
AUG 12–SEP 8 VS. JUL 15–AUG 11, 2026. THIS WINDOW PRECEDES THE SEP 10 SURF-MAP LAUNCH.
03Content systemsSee how one reusable field travels.
Follow the relationship between source data, entities, content and measurement. A shared-field demonstration makes the tradeoff between central consistency and local variation tangible.
SOURCE → MODEL → EXPERIENCE → MEASUREMENT
03 / Independent products
Curiosity,
made concrete.
Not every useful idea starts with a brief. These independent prototypes explore new audiences, decisions and experiences.
Date Night
PRODUCT PROTOTYPEA couples-focused app for the people who already found each other. Shared discovery, date ideas and plans made together.
youme&TWO PEOPLE. ONE SHARED PLAN.
DomainSignal
DATA PROTOTYPEA domain-intelligence prototype bringing multiple inputs into a more understandable evaluation and decision process.
⋮INPUTS
→◎EVALUATION
→↗DECISION
Inside the work / Case preview
A thousand locations.
One system for the next patient action.
DIGNITY HEALTH / COMMONSPIRIT
2018–2019 BUILD
PRODUCT MANAGEMENT · ENTITY ARCHITECTURE · ANALYTICS
The challenge
Nine service areas operated like separate web experiences. Location information, templates and paths to care varied by market. A patient could find a facility and still face unnecessary work to act.
The decision
Put the entity model before the page template. I drove a location system with SEO, design, analytics, data owners, regional stakeholders and Yext engineering—connecting governed information to reusable experiences.
The system
More than 1,000 location pages connected discovery to calls, directions and appointment pathways. Measurement was part of the requirements, so the product could be assessed through patient actions.
A good template is only as useful as the system beneath it.